01 · KNOW YOU
Your colors, decoded.
Discover the shades that brighten your complexion and make your wardrobe work harder.
Explore your palette ↗
AI color matchWarm · clear · fresh
Your personal stylist is ready
Your AI
personal stylist.
Meet the AI stylist that learns your colors, understands your wardrobe, and shows the whole outfit on you.
✦ Free Style Profile · No card needed
✦One stylist.
Every part of your wardrobe.
Every part of your wardrobe.
Style without borders
Loved in
71 countries.
From Albania to Zimbabwe, people around the world are building better outfits with Style BFF.
7,000+people styling
with their BFF
with their BFF
GLOBAL
STYLE
COMMUNITY
STYLE
COMMUNITY
One app. Your whole wardrobe.
Getting dressed should feel this easy.
Style BFF brings your palette, proportions, closet and inspiration together—so “what do I wear?” finally has a good answer.
AI color matchWarm · clear · fresh
02 · WEAR IT
Outfits that make sense for today.
Get a complete look for your weather, your plans and the clothes you actually own.
See daily outfits ↗
03 · TRY IT
See the look on you first.
Try a saved outfit, Pinterest find or store link on your own photo before you commit.
Try it on ↗Your closet, but smarter
More outfits.
Less shopping.
Turn gallery photos into a wardrobe you can actually use. Style BFF finds fresh combinations—and the few pieces that would unlock even more.
Open the digital closet ↗wear more
of what
you own
of what
you own
How it works
From selfie to styled
in four little steps.
Good to know
Frequently asked questions
What is Style BFF?
Style BFF is an AI personal stylist that learns your color season, body type, closet and plans, then shows outfit ideas on your own photo.
Is the Style Profile really free?
Yes. The Style Profile is free and does not require a card. It includes your 12-season color palette, body type and three personal style rules.
How is the outfit rendered on me?
You upload a clear photo. Style BFF uses it to create a visual try-on of the outfit while keeping the styling advice tied to your profile.
Can I add clothes I already own?
Yes. Style BFF can scan selected gallery photos to extract clothing you have worn and organize it in your digital wardrobe. You can also add pieces directly.
Can I try a Pinterest or Instagram outfit?
Yes. Share a supported link to the app and Style BFF turns the look into a try-on you can see on yourself.
What is a digital wardrobe?
It is a visual version of the clothes you own. Style BFF can scan selected gallery photos, extract the clothes you have worn, organize them into your wardrobe, build new combinations and help you create capsules.
What makes Style BFF different from an outfit generator?
Style BFF is built around you over time: your Style Profile, your digital wardrobe, your occasions and the looks you save. It can also show supported inspiration and product links on your own photo.
Does Style BFF work on Android?
Yes. Style BFF is available for iOS and Android.