Questions, answered

Style BFF is an AI personal stylist that learns your profile, helps organize your digital wardrobe, creates occasion-based outfits and shows supported looks on your own photo.

Yes. The Style Profile is free and does not require a card. It includes a color season, body type and three personal style rules.

Your free Style Profile includes a 12-season color palette, body-type guidance and three personal style rules. Use it as a practical starting point for the clothes, colors and silhouettes you choose.

Choose the gallery photos you want to use. Style BFF scans those selected photos, extracts clothes you have worn and organizes them into your digital wardrobe. You can also add items directly.

No. You choose the gallery photos you want Style BFF to use for wardrobe scanning. Read the Privacy Policy for the current details about photo processing and retention.

Yes. You can add clothes directly as well as use selected gallery photos to help organize pieces you have worn.

Yes. Your organized digital wardrobe can be used to create combinations and complete looks from your own clothes.

Yes. Share a supported public Pinterest or Instagram link with Style BFF to turn the look into a personal virtual try-on.

Yes. Share a supported public store link to preview the outfit direction on your own photo before buying.

Style BFF supports eligible public Pinterest, Instagram and store links. Link availability can vary when a post is private, deleted, restricted or unsupported.

Yes. Use a supported inspiration or store link with your own photo to see a virtual styling preview of the look direction on yourself.

Yes. Tell your BFF about the plan—such as work, a date, travel, a wedding or an everyday errand—and it creates complete looks from your own wardrobe, guided by your Style Profile.

A digital wardrobe is a visual version of the clothes you own. Add items to Style BFF so it can build combinations and help identify useful wardrobe gaps.

Yes. Create focused capsules for a season, trip, workweek or style goal, then use them to make outfits from the clothes you already own.

Style BFF looks at the pieces in your digital wardrobe and the combinations you want to make. It can highlight a small number of useful connector pieces that could unlock more outfits.

Yes. Create a trip capsule from your own wardrobe, then build repeatable outfits around your destination, plans and the weather you expect.

Style BFF is built around your Style Profile, digital wardrobe, occasions and saved looks over time. It also supports virtual try-on from supported inspiration and store links.

It is a styling preview for color, silhouette and overall direction, not a guarantee of fit, garment detail or size.

Use the preview to assess style direction, color and silhouette. For fit and construction, always check the retailer size chart, measurements, fabric information, reviews and return policy.

Yes. Tell Style BFF what your day looks like and use your profile and wardrobe to get a personal starting point for an outfit.

Yes. Style BFF is available on iOS and Android.

Yes. Style BFF is available on iOS as well as Android.

The Style Profile is free and does not require a card. Check the current in-app or store listing for Plus availability and pricing, because prices can vary by platform and region.

Manage a subscription through Apple Subscriptions on iPhone or Google Play Subscriptions on Android, depending on where you purchased it.

Refund decisions follow the Apple App Store or Google Play policy for the store where you purchased the subscription.

Use the in-app account settings or the delete-account page.

Photos are used to provide requested styling features. Read the current Privacy Policy for the latest processing and retention details.