Timeline
- June 2025: Doppl launches in the US on iOS and Android as a Google Labs experiment.
- March 2026: Google Labs announces the shutdown on X.
- April 30, 2026: the app stops working.
- After that: try-on appears on eligible apparel listings in Google Search and Shopping.
What to use now
Google’s in-Search try-on works for products Google lists. To try on looks from Pinterest, Instagram or any store link, or to style clothes you already own, you need a separate app. See Doppl alternatives.